Casa Blue

We are a branding, performance marketing and website development studio for organizations and brands with a DNA rooted in social change.

We designed Justice Roadmap’s identity and action-driven website to support their fight against oppressive legal systems.


Hispanics in Philanthropy

We guided the Hispanics In Philanthropy team through a robust rebranding process, developed their vibrant visual identity, and action-driven bilingual website.

Branding, Logo Design, Social Media, Storytelling, UI/UX, Website

Right to the City

We supported Right to the City's commitment to housing justice, creating their new brand identity and websites for their C3, C4, and Homes for All campaign.

Branding, Campaign Toolkits, Digital LIbrary, Logo Design, Social Media, Storytelling, UI/UX, Website

Third Wave Fund Icon

We helped Third Wave Fund, pioneers in the #MeToo movement, amplify their BIPOC gender justice work, with a rebrand, new logos, and a fully accessible bilingual website.

Branding, Digital LIbrary, Logo Design, Social Media, Storytelling, UI/UX, Website

We developed Mijente’s C4 and C3 digital communications to inspire and help Latinxs engage in broader justice movements.

Branding, Campaign Toolkits, Email Marketing, UI/UX, Website

We brought the coalition-led #DefundHate campaign to life through a new narrative and an online campaign toolkit.

Branding, SEO, UI/UX, Website

We advanced the Algorithmic Justice League’s mission to eliminate AI biases with a new look, website and resource library.

Branding, Digital LIbrary, Email Program, SEO, Website

We amplified the “Keep ICE out of courts” campaign with a unique logo, swag, banners and downloadable digital templates.

Branding, Logo Design

We created the logo and website for the campaign ensuring that Trump’s wall wouldn’t continue to be built any further.

Branding, Logo Design, UI/UX, Website

We combined our expertise in purpose-driven marketing with our roots in digital activism to create OCAD’s new website.

Branding, Logo Design, SEO, Storytelling, UI/UX, Website

We designed the podcast’s new brand toolkit, landing page, and social media templates and animated gifs.

Branding, Content Marketing, Social Media

Fuera Trump - Mijente PAC

We did our part in getting Trump out with a 360 campaign to engage more latinxs in the 2020 electoral process.

Branding, Campaign Management, Logo Design, PR, Social Media, Website

We helped a community brewery develop a new positioning, identity and a mobile-friendly interactive brand book.

Branding, Logo Design, Positioning

Your mission, our battle.

We’re in love with our jobs and we want to keep it that way, so we only commit our energy to projects that can bring down barriers, promote justice and advance social change. If we align with your mission, we are all in to help you amplify your story, connect with your audience, and motivate them to join your - and our - fight.

Immersive research:

  • Organizational Insights
  • Digital Landscape
  • Audience Segmentation
  • Values-Based Positioning
  • SEO & Keyword Planning

Branding pillars:

  • What/Why/How
  • Mission, Vision, Values
  • Messaging Hierarchy
  • Functional & Emotional Promise

Branding identity:

  • Naming
  • Responsive Logo
  • Tone & Voice
  • Fonts and Colors
  • Image & Photography Style

Branding applications:

  • Accessible Website
  • Digital Multimedia Library
  • Email Templates
  • Social Media Guides
  • Campaign toolkits
“I came to Casa Blue with ideas about how Mijente wanted to engage members of our community, and they helped us build a website and an engagement program that made that a reality. The quality of our email program and the flow of our website now match the quality of our work and the quality of the campaigns that our people deserve.”

Tania Unzueta - Mijente’s Political Director

Our partners in impact.

We work with non-profits, social enterprises, impact investors, philanthropists, funds, purpose-driven brands, and visionaries.

The Fine Print.

We don’t make you sign long-term contracts. We only hire senior team members who can execute efficiently. We make sure everyone has experience working with agile data-driven teams. Once we commit to your brand, we’re all in. If you ever call us a “vendor” instead of a “partner” or “collaborator”, then we’re out.